WaCurious
Identity
Logo design
Brand guidelines
Wacurious [wa-kjuarias]Sheng; a tribe of curious people.
Powered by Shujaaz, WaCurious is a national network of 3,000+ trained young community researchers that unlock hidden local knowledge and deliver fast, authentic data and insights to help organisations make better decisions.
WaCurious trains and equips talented young Kenyans to gather authentic stories, data, and insights from their own communities – everywhere. WaCurious members are recognised and rewarded for their work – building skills, income, and pride.
We helped Shujaaz create an identity that emphasised the strength of targeted, hyper local research whilst celebrating the real people behind the data.
The real people and communities behind the data are the focal point of the WaCurious identity.
A suite of original icons were created to define the range of services WaCurious offer.
