Westminster City Council
Brand identity
Art direction
Marketing design
Social media
Icons
Westminster City Council had a vision to to create a Smart City for All. Working alongside communications agency Farrer Kane & Co, it was our job to bring the vision to life.
A Smart City is a place that works for the people who live in, work in and visit it, somewhere that technology and innovation empower citizens and improve everyone’s experiences.
We created a vibrant, inclusive brand identity that captures people from all walks of life to encourage other residents and businesses to get involved.
Bespoke icons were created to represent the four key focus areas of the vision.
Social templates set up in Canva enabled Westminster City Council to manage their own social posts.
We art directed a diverse and inclusive photography library to help Westminster connect with those who would benefit most from the Smart City vision.
“We’ve worked with Mark for over 10 years on a whole range of client projects. His clear thinking and creativity bring a real clarity and impact to all the work he delivers. He possesses that rare mix of a great design eye, good communication skills and excellent project management skills.”
Alex Kane
Director,
Farrer Kane & Co